MouthShut is India's oldest consumer review platform, with strong Google indexing and a loyal audience of cautious researchers. This guide explains how to build your MouthShut presence, what makes reviews visible on the platform, and how to respond to critical feedback.
By Team Saint Aura Last updated
Founded in 2000, MouthShut is one of the oldest dedicated consumer review platforms in India. Unlike Google Reviews (broad but short) or Justdial (local and phone-number focused), MouthShut is built for the deliberate researcher. Its reviews are typically 150–500 words, structured with pros, cons and a verdict, and read by Indian consumers who are making significant spending decisions.
The platform's Google rankings are its most important feature for businesses: a company with 40 MouthShut reviews at 4.2 stars will typically see those reviews ranking on the first page of Google India for "[company name] reviews" — which means your MouthShut rating is visible to consumers whether or not they visit MouthShut directly.
MouthShut's algorithm surfaces reviews that are detailed, balanced and from active accounts. The reviews that appear most prominently and are read most frequently share three characteristics:
When asking customers to review you on MouthShut, encourage them to write more than a sentence. A template like this helps:
Place a QR code at checkout that links directly to your MouthShut review page. In the WhatsApp or SMS follow-up, specifically mention MouthShut by name — customers respond better to named platforms than generic "leave us a review" requests.
A post-service WhatsApp message with a direct link is the highest-converting channel. Keep the message brief and genuine:
Include a MouthShut review card in your packaging — a printed slip with the QR code and the message "Tell other Indians what you think — your honest review helps." Post-delivery follow-up emails with the direct link also perform well.
MouthShut readers specifically look at how businesses respond to criticism. A thoughtful reply to a 2-star review that acknowledges the problem, explains what was done, and offers a resolution is visible to every future researcher reading that page — and it often outweighs the negative review itself in terms of persuasion.
The formula: acknowledge the specific issue → state what you did or are doing to address it → offer a direct contact for further resolution → thank the reviewer for bringing it to your attention.
MouthShut covers a remarkably broad range — consumer electronics, telecom providers, banks and insurance companies, hospitals, hotels, restaurants, real estate developers, automobile brands, e-commerce sellers and local service businesses all have active listing categories. It is particularly influential for high-consideration purchases like vehicles, home loans, insurance and electronics, where Indian consumers research extensively before buying.
Yes. MouthShut pages rank strongly on Google India for brand-name searches and product/service category queries. A business with active MouthShut reviews typically sees 2–4 MouthShut pages appearing in Google results for searches like '[business name] reviews' — which means MouthShut shapes perceptions even for people who didn't specifically visit the site.
Yes. MouthShut allows businesses to invite genuine customers to review them. You should not fabricate reviews, create fake accounts, or ask employees to post. Genuine customer invitations are acceptable and encouraged. MouthShut has systems to detect coordinated fake reviews and will remove them along with penalising the business.
Find your business listing on mouthshut.com (search by business name and city), open the listing, and copy the full URL (e.g. mouthshut.com/review/Your-Business-reviews-XXXXXXXX). Paste that link into Saint Aura and we will generate a QR code and short link for WhatsApp and SMS sharing.
Businesses can respond to MouthShut reviews from their registered business account. Log in to your MouthShut business account, navigate to your listing's reviews section, and use the 'Reply' option on each review. Responses are public and visible to all users who read that review.
No. MouthShut's Terms of Service do not permit businesses to pay for the removal of genuine negative reviews. The only way to have a review removed is to report it and prove it violates MouthShut's content guidelines, such as by containing hate speech, private information, or being written by a competitor. The correct strategy is to post a public reply to the review from your verified business account.
To claim your listing and respond to reviews, you must register for a MouthShut for Business account. Visit the business solutions page on mouthshut.com, search for your business, and follow the verification steps. This process typically requires submitting business documentation to prove you are the owner or an authorized manager.
MS-Points (MouthShut Points) are a reward system for users who contribute to the platform. Reviewers earn points for writing reviews, adding photos, and for having their reviews rated as 'Helpful' by other users. This system is designed to incentivize the detailed, high-quality reviews that the platform is known for.
MouthShut actively polices its platform to maintain user trust. Engaging in certain activities can lead to review removal and penalties for your business account. Avoid these practices:
Saint Aura generates a direct MouthShut review link, QR code and WhatsApp-ready short link for your business. Saint Aura's AI assistant guides customers through 3 questions to generate a detailed, structured review draft in Hindi, English, or 20 other languages. This helps customers write the 150+ word reviews that perform best on MouthShut.
