Justdial is India's most-used local search directory with over 150 million users. Your Justdial rating directly affects how many calls and enquiries you receive. Here's how to build it systematically.
By Abhishek Gharat Last updated
Google Reviews are integrated into Google Search and Google Maps, affecting your business's visibility to a global audience. Justdial is an India-specific directory focused on connecting users with local service providers by phone. It is a primary source of enquiries for businesses in tier-2 and tier-3 cities. The intent on Justdial is immediate — a person searching "electrician near me" on Justdial wants a phone number, not a blog post.
For local service businesses — plumbers, electricians, caterers, event photographers, tutors, travel agents, interior designers — Justdial is often the single largest source of inbound enquiry calls. Your rating and review count directly determine how many of those calls you receive.
Before you focus on reviews, make sure your listing is complete and verified. An incomplete listing ranks poorly regardless of review count. To claim your listing:
A complete listing with photos receives 4–5x more enquiries than an incomplete one, before reviews are even considered.
Display a QR code at your checkout counter, reception area, or table that links directly to your Justdial listing. In your verbal ask, mention Justdial specifically:
Send a follow-up within 2 hours of service completion while the experience is fresh:
Print your Justdial listing QR code on receipts, invoices and packaging inserts. One line is enough: "Happy with our service? Rate us on Justdial."
Justdial reviews that mention specific services and localities rank your listing better for those local searches. When asking for a review, a short prompt helps customers write something useful:
Justdial customers read reviews in Hindi and regional languages as often as in English. Responding in the customer's language — even a short reply — builds much stronger local trust than an English-only response.
For negative reviews, the formula is the same as any platform: acknowledge the issue specifically, offer a direct phone number or WhatsApp contact, and keep it brief. Justdial customers appreciate directness — a short, genuine response outperforms a long, formal one.
You need both. Google affects your visibility in browser searches and Maps. Justdial affects your visibility within India's most-used local business directory, where consumers specifically search to find phone numbers for trades, services and local businesses. The audiences overlap but are not the same — building one does not substitute for the other.
See also: Full Justdial review guide · Building a review collection system
Justdial ranks businesses within its category and location search by a combination of completeness, review count, and rating. Businesses with more reviews and higher ratings appear higher in Justdial's search results — and since most consumers on Justdial are looking for a phone number to call, appearing in the top 5 results directly translates to more phone enquiries. A higher rating and review count directly improve your position in Justdial's search results, which can significantly increase visibility and calls.
Yes. Justdial allows businesses to invite real customers to leave honest reviews. You can share your Justdial listing link via WhatsApp, SMS, or by displaying a QR code at your premises. Do not fabricate reviews or ask employees to post on your behalf — Justdial's terms of service prohibit fake reviews, and its moderation systems may remove them or penalize listings that violate this policy.
Customers can leave a review on the Justdial website (justdial.com) or through the Justdial app. They typically need to be logged in with a phone number to post a review. This verification step means Justdial reviews carry real trust — but it also means the friction is slightly higher than Google or Zomato. Make the ask personal and provide the direct link to reduce that friction.
Open your Justdial listing (search for your business name and city on justdial.com) and copy the full listing URL. It will look like: justdial.com/[city]/[business-name]-[area]/[ID]. Paste that into Saint Aura and we'll generate a short link and QR code for you.
Log in to your Justdial business account at business.justdial.com, navigate to the Reviews section, and reply to any review. Your response is public and visible to all users viewing your listing.
You cannot directly delete a review written by a customer. If a review violates Justdial's content policy (e.g., contains hate speech, is from a non-customer, or is clearly fabricated), you can report it using the 'Report' or flag icon next to the review. Justdial's moderation team will investigate the claim and may remove the review if it's found to be in violation. Removal is not guaranteed.
Most Justdial reviews appear on your business listing within 24 to 48 hours. This period allows Justdial's systems to screen the review against their content guidelines before it is published.
No. Any business with a free Justdial listing can collect and display reviews. Paid subscriptions, such as Premium Listings, increase your listing's visibility in search results. This can lead to more customers and thus more opportunities to request reviews, but payment is not required to receive them.
The 'Jd Verified' stamp signifies that Justdial has confirmed the business's existence, address, and contact details. It serves as a trust signal for potential customers but does not directly influence your review rating or the review collection process. A verified business may appear more credible, which can encourage more customer interactions.
A negative review is an opportunity to demonstrate your professionalism. A public response shows other potential customers that you take feedback seriously. Always respond within 24 hours.
If you believe a review is fake or malicious, use the 'Report' function on the review itself. Provide a clear reason for your report. Justdial will investigate, but there is no guarantee of removal.
Justdial offers paid subscription plans that provide benefits like premium placement in search results and the 'Jd Verified' stamp. It's important to understand how these paid services interact with your review profile.
Paying for a Justdial subscription does not directly generate reviews, improve your rating, or allow you to delete negative reviews. The primary benefit is increased visibility. By appearing higher in search results, your business is seen by more potential customers. This increased traffic creates more opportunities for you to earn business and subsequently ask for reviews.
A paid plan is most effective when combined with a systematic process for requesting reviews from every customer. The subscription provides the visibility; your process provides the social proof.
Saint Aura generates a Justdial-optimised QR code and short link for your business. Guided prompts help customers mention the right service and location details, and AI drafts the review in Hindi, English or any regional language — so customers never face a blank page.
