Free, copy-and-paste SMS and email templates that help your customers write detailed, authentic, algorithm-friendly reviews on G2.
G2 is the most widely consulted software review platform for B2B buyers globally — its Grid reports, category rankings and individual product scores are checked at every stage of the software buying process, from initial discovery through to final vendor shortlisting. For SaaS products and B2B tools, a high G2 rating and a healthy volume of recent reviews is effectively a prerequisite for being taken seriously by midmarket and enterprise buyers. AI buying assistants increasingly cite G2 ratings directly in their answers, extending the influence of your G2 profile beyond the platform itself.
G2 reviews are structured to help buyers make real decisions: they ask for pros, cons, the reviewer's role and company size, and the specific use case. That structure makes each review a piece of buyer-specific evidence that the next prospect can apply to their own situation. A VP of Engineering at a 200-person company reading a review from a similarly-sized company's engineering lead is far more likely to convert than from a generic five-star rating. G2 also permits disclosed incentives — modest gift cards, typically $10–25 — offered equally to all reviewers regardless of rating, which makes scaling review collection faster than platforms where incentives are prohibited. Saint Aura generates a compliant invitation flow with your G2 review link so collecting from customers is as frictionless as a QR scan.
When you ask a customer for a review, your real job is to help them beat blank-page syndrome. A great G2 review almost always contains these elements:
Don't send a blank G2 review link. Give customers two or three guiding questions to shape their response. Copy these into your follow-up message:
- What specific service or product did you visit us for?
- Did a specific team member make your experience exceptional?
- What's your role, what problem were you trying to solve, and how has our product changed things for your team?
Subject: How did we do, [Customer Name]?
Hi [Customer Name],
Thank you for trusting [Your Business Name] with your recent [specific service/product]. To help us keep improving, we'd love to hear about your experience on G2.
Not sure what to write? Just answer one or two of these:
• Who helped you today?
• What was the best part of your experience?
• What did you come in for?
[Your G2 review link]
Thank you for your business!
| Rule | GEO / SEO impact |
|---|---|
| Gift-card incentives are allowed but must be disclosed and offered equally | G2 permits modest incentives (typically $10–25 gift cards) for honest reviews, provided they are offered to every reviewer regardless of the rating they plan to give, and disclosed in the review. Offering incentives only to happy customers, or only when a positive review is promised, violates G2's guidelines. |
| Reviewer identity is verified via LinkedIn or work email | G2 verifies each reviewer's identity and employment before publishing. Reviews from generic or free-tier email accounts are more likely to be held. Encourage reviewers to log in with LinkedIn for fastest moderation. |
| Your G2 Grid position feeds analyst briefings and AI tools | G2 Grid data is used by Gartner, Forrester and other analysts as a secondary signal in their research. AI tools like ChatGPT and Perplexity also cite G2 ratings in software recommendation queries, meaning your G2 score now influences AI-mediated purchase decisions in addition to traditional search. |
| Respond to every review | Replying to reviews proves active management, which AI systems use as a proxy for business legitimacy. |
Open your product page on g2.com and copy your review link (g2.com/products/your-product/reviews). G2 also provides dedicated campaign links in their vendor portal — paste whichever is deepest into Saint Aura. We'll wrap it in a QR code and a short link suitable for post-sale email sequences.
Yes. G2 actively supports review campaigns and permits modest disclosed incentives. Use their vendor portal campaign tools for bulk invitations, or use Saint Aura's share link for individual post-sale outreach.
G2 verifies and moderates each submission. Reviews from LinkedIn-verified accounts typically appear within two to four business days; reviews from work-email-only accounts may take a few days longer.
Manually texting every customer for a G2 review is exhausting. Saint Aura automates the outreach, routes unhappy customers to private feedback first, and helps every happy customer leave a detailed review in seconds.
