G2 and Google serve different jobs. Here is how they compare and which deserves your attention first.
G2 and Google both shape your reputation, but they pull different levers. One decides whether customers find you; the other builds a specific kind of trust. Where you focus depends on how your customers behave.
Google reviews reach people searching locally, but software buyers rarely choose a tool from a map. G2 reaches buyers who compare products by role, company size, and use case, which is where B2B purchase decisions actually happen.
Google reviews feed local rankings, which matter for your company's physical footprint but little for software discovery. G2 ranks for your product and category and feeds the AI assistants that summarize software options, so it shapes shortlists far more than Google does for a B2B tool.
If you sell software, put your weight behind G2, because that is where buyers research and compare. Keep a basic Google profile for your company's local presence, but invest your review effort where buyers actually decide.
Treating this as an either-or choice is the mistake, because your customers use several platforms. You do not have to pick one and abandon the rest; you have to manage them without drowning in tabs. Saint Aura sends each customer to the destination you choose and brings every platform's reviews into one dashboard, so you can keep Google strong while building the others in parallel.
Saint Aura makes it easier for customers to share their real experience — through a QR-based guided flow, in their own language, with an AI-assisted draft they can edit before posting.
