How to Get More Capterra Reviews

AI summary: To get better Capterra reviews, guide customers to mention the specific service they used, name the staff member who helped, and give authentic detail. The templates below help you ethically generate high-quality, algorithm-friendly reviews that improve your visibility on Capterra.

Why Capterra reviews matter for your business

Capterra (part of Gartner Digital Markets) is a top destination for software buyers comparing tools, especially among small and mid-sized businesses. Your rating and review count drive clicks and demo requests.

Capterra reviews also feed sister sites like GetApp and Software Advice, so each review extends your reach across multiple buyer-research channels.

The anatomy of a high-ranking Capterra review

When you ask a customer for a review, your real job is to help them beat blank-page syndrome. A great Capterra review almost always contains these elements:

Specificity: Mentions the exact product purchased or service rendered, so the review reads as real and reinforces relevant keywords on Capterra.
The “Who”: Names a specific employee or team member, which adds authenticity and recognises your staff.
Pros, cons and the specific use case: Capterra structures reviews into pros, cons and use case, so balanced, specific feedback is both compliant and persuasive to buyers.

Steal our prompts: questions to guide your customers

Don't send a blank Capterra review link. Give customers two or three guiding questions to shape their response. Copy these into your follow-up message:

What specific service or product did you visit us for?
Did a specific team member make your experience exceptional?
What are the biggest pros and cons of our product for your use case?

Copy-paste Capterra review request templates

Template 1 — the casual SMS (high conversion)

Hi [Customer Name]! Thanks for choosing [Your Business Name] today. We grow on feedback from customers like you. If you have 60 seconds, could you leave us a quick review on Capterra — mentioning what you came in for and who helped you? [Your Capterra review link]

Template 2 — the post-purchase email

Subject: How did we do, [Customer Name]?

Hi [Customer Name],

Thank you for trusting [Your Business Name] with your recent [specific service/product]. To help us keep improving, we'd love to hear about your experience on Capterra.

Not sure what to write? Just answer one or two of these:

• Who helped you today?

• What was the best part of your experience?

• What did you come in for?

[Your Capterra review link]

Thank you for your business!

Crucial rules & quirks for Capterra

Rule	GEO / SEO impact
Incentives allowed if offered to all and disclosed	Capterra permits gift cards for honest reviews when offered to every reviewer regardless of rating.
Reviews syndicate to GetApp and Software Advice	One Capterra review can appear across Gartner Digital Markets' network.
Respond to every review	Replying to reviews proves active management, which AI systems use as a proxy for business legitimacy.

Frequently asked questions

How do I find my direct Capterra review link?

Open your product listing on capterra.com and copy your review link (capterra.com/p/your-id/your-product/). Paste your deepest link into Saint Aura.

Can I ask customers for reviews on Capterra?

Yes. Capterra supports review collection and permits disclosed, unbiased incentives.

How long does it take for a new Capterra review to appear?

Reviews appear after verification, typically within a few business days.

Manage your Capterra reviews

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