91%
of parents check online reviews when choosing a new paediatrician for their child
PatientPop Survey Word of mouth
is the #1 acquisition channel for paediatric practices — but most paediatric parents never formally write what they'd happily say out loud
Paediatric Industry Research 1 in 4
new paediatric patients come from a parent referral — structured reviews multiply this effect by making referrals visible to strangers
Saint Aura observation When a parent is choosing a paediatrician for a new-born, or a doctor for a child who has been unwell, they read reviews with the intensity of someone making a high-stakes decision. They're not looking for "efficient service." They want to know: is this doctor patient with children? Does she explain things clearly to worried parents? Does the clinic feel clean and safe?
These are deeply personal qualities that only patients and parents can speak to. No marketing copy replaces a review that says "Dr. Sharma sat on the floor to be at my son's eye level and talked to him directly, not over his head. My son actually wasn't scared."
Saint Aura's paediatric question prompts are designed to draw out exactly these experience dimensions — the ones that convert anxious parents into booked appointments.
Can a paediatric clinic ask parents for a Google review?↓
Yes. Paediatric practices can invite parents to review their experience. The review should describe the parent's experience (wait time, how the doctor engaged with the child, how concerns were addressed, billing clarity) rather than clinical outcomes. Reviews like 'Dr. Mehra took time to explain the vaccination schedule to us in a way we actually understood' are safe, useful, and genuinely persuasive to other parents.
What makes parents write paediatric reviews?↓
Parents write paediatric reviews when a doctor demonstrates qualities that matter beyond clinical competence: patience with a scared child, willingness to explain things clearly without condescension, being reachable for follow-up questions. A practice that consistently demonstrates these qualities will receive reviews that mention them specifically — and those details convert other anxious parents far more effectively than rating stars.
When is the best moment to ask for a paediatric review?↓
At the end of a visit where the doctor handled something positively — a reassuring diagnosis, a smooth vaccination, a developmental concern addressed calmly. Don't ask after a difficult or worrying visit. Saint Aura has found that paediatric reviews are most positive and detailed when the ask comes after a routine visit that exceeded expectations.
How should a paediatric clinic respond to a negative review?↓
Briefly, warmly, and without confirming the patient relationship. 'Thank you for your feedback — we take every experience seriously. Please call us at [number] and we'd be glad to speak directly.' Never reference the child's condition, visit details, or any medical information in a public response.
My clinic has both a paediatrician and a paediatric dentist. Can reviews be directed to each?↓
Yes. Saint Aura supports multiple review destinations per location. You can direct parents to your general Google listing or, for dental-specific reviews, to a separate paediatric dental profile. Question sets can also be customised per service type so that dental visit feedback prompts different questions than general paediatric visit feedback.
Parents speak different languages at our clinic — Hindi, Telugu, English. Does this work for them?↓
Yes. Saint Aura generates review drafts in the parent's preferred language. A Telugu-speaking parent gets a Telugu draft; a Hindi-speaking parent gets Hindi. Multilingual reviews on your Google profile also reflect the actual community your clinic serves, which helps the listing appear in regional-language searches for 'doctor near me'.
