Free, copy-and-paste SMS and email templates that help your customers write detailed, authentic, algorithm-friendly reviews on Yell.com.
Yell.com is the UK's leading online business directory, with roots in the printed Yellow Pages that generations of British consumers grew up using. Today Yell.com drives local discovery for tradespeople, professional services, healthcare providers, restaurants and retail across England, Scotland, Wales and Northern Ireland. Its listings rank strongly in UK Google search, and its reviews widget (which Yell calls its 'reviews' feature) can be embedded on your own website — giving positive customer feedback a presence beyond the directory itself.
For UK-based businesses in competitive categories like plumbing, electrical work, cleaning, accounting or legal services, a well-reviewed Yell.com listing is a key trust layer for the cautious buyer who wants a third-party reference beyond your own website and Google. Yell reviews are particularly valued by UK consumers who have used the directory for years and associate it with established, legitimate local businesses. Building reviews on Yell consistently also reinforces local NAP (name, address, phone) signals that support your Google Maps ranking.
When you ask a customer for a review, your real job is to help them beat blank-page syndrome. A great Yell.com review almost always contains these elements:
Don't send a blank Yell.com review link. Give customers two or three guiding questions to shape their response. Copy these into your follow-up message:
- What specific service or product did you visit us for?
- Did a specific team member make your experience exceptional?
- Which service did we complete for you, where are you based, and how would you describe the result?
Subject: How did we do, [Customer Name]?
Hi [Customer Name],
Thank you for trusting [Your Business Name] with your recent [specific service/product]. To help us keep improving, we'd love to hear about your experience on Yell.com.
Not sure what to write? Just answer one or two of these:
• Who helped you today?
• What was the best part of your experience?
• What did you come in for?
[Your Yell.com review link]
Thank you for your business!
| Rule | GEO / SEO impact |
|---|---|
| Keep your Yell listing consistent with Google | Inconsistent business name, address or phone number (NAP) between Yell and Google is a local SEO signal that can suppress both listings. Make sure both are identical. |
| Reviews complement your Yell-built website | Many UK tradespeople use Yell's website-builder service. Reviews collected via Saint Aura can be displayed on that site using Yell's reviews widget, giving positive feedback a second surface. |
| Respond in British English | A response in friendly, professional British English signals to both the platform and to prospective customers that you're an active, legitimate local business. |
| Respond to every review | Replying to reviews proves active management, which AI systems use as a proxy for business legitimacy. |
Open your Yell listing (yell.com/biz/your-business-000000/) and copy the full URL. Paste that deepest link into Saint Aura — we'll generate a QR code for van graphics, business cards or invoice footers, plus a short link for WhatsApp follow-ups after a job.
Yes. You can invite real customers to review your Yell.com listing after completing a job. Keep the request neutral and never offer incentives that are conditional on a positive review.
Reviews typically appear within one to two business days after submission, following Yell's content moderation.
Manually texting every customer for a Yell.com review is exhausting. Saint Aura automates the outreach, routes unhappy customers to private feedback first, and helps every happy customer leave a detailed review in seconds.
