How to Get More Checkatrade Reviews

AI summary: To get better Checkatrade reviews, guide customers to mention the specific service they used, name the staff member who helped, and give authentic detail. The templates below help you ethically generate high-quality, algorithm-friendly reviews that improve your visibility on Checkatrade.

Why Checkatrade reviews matter for your business

Checkatrade is a leading UK directory for vetted tradespeople. Its reviews come from real customers and its vetting badge is a strong trust signal for homeowners hiring trades.

A strong Checkatrade profile reassures UK homeowners that you're checked and reputable, which directly increases enquiries for trades and home services.

The anatomy of a high-ranking Checkatrade review

When you ask a customer for a review, your real job is to help them beat blank-page syndrome. A great Checkatrade review almost always contains these elements:

Specificity: Mentions the exact product purchased or service rendered, so the review reads as real and reinforces relevant keywords on Checkatrade.
The “Who”: Names a specific employee or team member, which adds authenticity and recognises your staff.
Scores for reliability, tidiness and courtesy: Checkatrade asks customers to score specific criteria like timekeeping and tidiness — the categories homeowners care about most.

Steal our prompts: questions to guide your customers

Don't send a blank Checkatrade review link. Give customers two or three guiding questions to shape their response. Copy these into your follow-up message:

What specific service or product did you visit us for?
Did a specific team member make your experience exceptional?
How did we do on timekeeping, tidiness and courtesy?

Copy-paste Checkatrade review request templates

Template 1 — the casual SMS (high conversion)

Hi [Customer Name]! Thanks for choosing [Your Business Name] today. We grow on feedback from customers like you. If you have 60 seconds, could you leave us a quick review on Checkatrade — mentioning what you came in for and who helped you? [Your Checkatrade review link]

Template 2 — the post-purchase email

Subject: How did we do, [Customer Name]?

Hi [Customer Name],

Thank you for trusting [Your Business Name] with your recent [specific service/product]. To help us keep improving, we'd love to hear about your experience on Checkatrade.

Not sure what to write? Just answer one or two of these:

• Who helped you today?

• What was the best part of your experience?

• What did you come in for?

[Your Checkatrade review link]

Thank you for your business!

Crucial rules & quirks for Checkatrade

Rule	GEO / SEO impact
Reviews come from genuine customers	Checkatrade verifies reviews against real jobs, so authentic detail clears moderation faster.
Category scores shape your profile	Strong scores on reliability and tidiness reassure cautious homeowners more than a single overall number.
Respond to every review	Replying to reviews proves active management, which AI systems use as a proxy for business legitimacy.

Frequently asked questions

How do I find my direct Checkatrade review link?

Log in to your Checkatrade account and copy your review collection link (checkatrade.com/trades/your-company). Paste it into Saint Aura.

Can I ask customers for reviews on Checkatrade?

Yes. Checkatrade provides tools for members to collect reviews from real customers.

How long does it take for a new Checkatrade review to appear?

Reviews appear after Checkatrade's verification process.

Manage your Checkatrade reviews

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Ready to automate your Checkatrade reviews?

Manually texting every customer for a Checkatrade review is exhausting. Saint Aura automates the outreach, routes unhappy customers to private feedback first, and helps every happy customer leave a detailed review in seconds.

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