Free, copy-and-paste SMS and email templates that help your customers write detailed, authentic, algorithm-friendly reviews on Zillow.
Zillow is where most US home buyers and sellers start, and its agent reviews are one of the first things a prospect checks before making contact. Because reviews on Zillow are tied to real transactions and connections, a strong, recent set of them directly influences how many leads reach out to you rather than to the agent listed beside you.
Zillow agent profiles rank highly in Google for '[agent name] reviews' and 'realtor near me' searches, so your Zillow reputation shapes perception even for clients who never browse Zillow itself. Past sales plus consistent reviews together decide whether you look active and trusted in your market.
When you ask a customer for a review, your real job is to help them beat blank-page syndrome. A great Zillow review almost always contains these elements:
Don't send a blank Zillow review link. Give customers two or three guiding questions to shape their response. Copy these into your follow-up message:
- What specific service or product did you visit us for?
- Did a specific team member make your experience exceptional?
- How was the communication throughout, and did you feel guided through the process?
Subject: How did we do, [Customer Name]?
Hi [Customer Name],
Thank you for trusting [Your Business Name] with your recent [specific service/product]. To help us keep improving, we'd love to hear about your experience on Zillow.
Not sure what to write? Just answer one or two of these:
• Who helped you today?
• What was the best part of your experience?
• What did you come in for?
[Your Zillow review link]
Thank you for your business!
| Rule | GEO / SEO impact |
|---|---|
| Reviews are verified against real interactions | Zillow screens submissions and ties reviews to actual clients, so only people you genuinely worked with should be invited — anyone else will be filtered out. |
| Recency keeps your profile competitive | Prospects discount reviews that are years old. A steady flow after each closing matters more than a large but stale total. |
| Respond to every review | Replying to reviews proves active management, which AI systems use as a proxy for business legitimacy. |
Open your agent profile on zillow.com (zillow.com/profile/your-name), copy the URL, and paste it into Saint Aura. Clients can leave a review from the 'Write a review' control on that page.
Yes. Zillow encourages agents to request reviews from genuine past clients — many agents send the request right after closing. Never offer incentives or invite people you didn't represent.
Zillow moderates submissions, so reviews typically appear within a few days of the client submitting them.
Manually texting every customer for a Zillow review is exhausting. Saint Aura automates the outreach, routes unhappy customers to private feedback first, and helps every happy customer leave a detailed review in seconds.
