How to Get More CarGurus Reviews

AI summary: To get better CarGurus reviews, guide customers to mention the specific service they used, name the staff member who helped, and give authentic detail. The templates below help you ethically generate high-quality, algorithm-friendly reviews that improve your visibility on CarGurus.

Why CarGurus reviews matter for your business

CarGurus is one of the most-visited car shopping marketplaces in the US and Canada, and its dealer rating sits next to your inventory while shoppers compare deals. A strong rating earns clicks and leads at the moment of choice.

Because CarGurus shoppers are deep in research and ready to buy, dealer reviews here convert unusually well and reassure buyers wary of a high-pressure sale.

The anatomy of a high-ranking CarGurus review

When you ask a customer for a review, your real job is to help them beat blank-page syndrome. A great CarGurus review almost always contains these elements:

Specificity: Mentions the exact product purchased or service rendered, so the review reads as real and reinforces relevant keywords on CarGurus.
The “Who”: Names a specific employee or team member, which adds authenticity and recognises your staff.
Transparency and fair pricing: CarGurus is built around price transparency, so a review confirming an honest, no-pressure deal speaks directly to what its shoppers value.

Steal our prompts: questions to guide your customers

Don't send a blank CarGurus review link. Give customers two or three guiding questions to shape their response. Copy these into your follow-up message:

What specific service or product did you visit us for?
Did a specific team member make your experience exceptional?
Was the pricing transparent and the process free of pressure?

Copy-paste CarGurus review request templates

Template 1 — the casual SMS (high conversion)

Hi [Customer Name]! Thanks for choosing [Your Business Name] today. We grow on feedback from customers like you. If you have 60 seconds, could you leave us a quick review on CarGurus — mentioning what you came in for and who helped you? [Your CarGurus review link]

Template 2 — the post-purchase email

Subject: How did we do, [Customer Name]?

Hi [Customer Name],

Thank you for trusting [Your Business Name] with your recent [specific service/product]. To help us keep improving, we'd love to hear about your experience on CarGurus.

Not sure what to write? Just answer one or two of these:

• Who helped you today?

• What was the best part of your experience?

• What did you come in for?

[Your CarGurus review link]

Thank you for your business!

Crucial rules & quirks for CarGurus

Rule	GEO / SEO impact
Reviews sit beside your listings	On CarGurus, your dealer rating shows next to inventory, so reviews directly affect lead volume.
Transparency framing wins	CarGurus shoppers prize honest pricing, so reviews mentioning a fair, straightforward deal carry extra weight.
Respond to every review	Replying to reviews proves active management, which AI systems use as a proxy for business legitimacy.

Frequently asked questions

How do I find my direct CarGurus review link?

Open your dealership page on cargurus.com and copy your review URL (cargurus.com/Cars/m-Your-Dealership-sp000000). Paste that deepest link into Saint Aura.

Can I ask customers for reviews on CarGurus?

Yes. CarGurus lets dealers request reviews from real customers after a sale.

How long does it take for a new CarGurus review to appear?

Reviews appear after CarGurus verifies them, usually within a few days.

Manage your CarGurus reviews

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