Free, copy-and-paste SMS and email templates that help your customers write detailed, authentic, algorithm-friendly reviews on Better Business Bureau.
A Better Business Bureau profile and accreditation remain a powerful trust marker for US and Canadian consumers, especially for higher-consideration purchases like contractors, finance and home services. The BBB logo signals legitimacy at a glance.
BBB reviews and your letter rating are indexed by Google and frequently cited when buyers research whether a company is reputable, making them a strong complement to Google and Yelp.
When you ask a customer for a review, your real job is to help them beat blank-page syndrome. A great Better Business Bureau review almost always contains these elements:
Don't send a blank Better Business Bureau review link. Give customers two or three guiding questions to shape their response. Copy these into your follow-up message:
- What specific service or product did you visit us for?
- Did a specific team member make your experience exceptional?
- If anything came up during the job, how did our team handle it?
Subject: How did we do, [Customer Name]?
Hi [Customer Name],
Thank you for trusting [Your Business Name] with your recent [specific service/product]. To help us keep improving, we'd love to hear about your experience on Better Business Bureau.
Not sure what to write? Just answer one or two of these:
• Who helped you today?
• What was the best part of your experience?
• What did you come in for?
[Your Better Business Bureau review link]
Thank you for your business!
| Rule | GEO / SEO impact |
|---|---|
| Customer reviews are separate from complaints | BBB keeps verified reviews distinct from formal complaints. Encourage happy customers to leave a review to balance the public record. |
| Reviews are verified before publishing | BBB may contact the reviewer to confirm a genuine customer experience, so authentic detail speeds approval. |
| Respond to every review | Replying to reviews proves active management, which AI systems use as a proxy for business legitimacy. |
Search your business at bbb.org, open your profile, and use the 'Write a Review' button. Copy that profile/review URL and paste it into Saint Aura.
Yes. The BBB encourages businesses to invite customers to leave verified reviews.
BBB verifies each review, so it can take a few business days for a review to appear publicly.
Manually texting every customer for a Better Business Bureau review is exhausting. Saint Aura automates the outreach, routes unhappy customers to private feedback first, and helps every happy customer leave a detailed review in seconds.
